Global learning and development consultancy, TMI, published a book – Shift! Powerful Stories of Organizational Transformation in 2015. It consisted of 32 stories, authored by TMI consultants from around the world.

Three years after the launch, we brought the book to life using Augmented Reality.

TMI sent us videos of a selection of the authors introducing their chapters. Using the videos, we created Augmented Reality codes, then printed the code as stickers and inserted them into the relevant chapters of the book.


When you turned to the relevant page of the book, you would not only be able to read the chapter, but you could also scan the page to be connected to a video of the author speaking about the chapter.

We’ve humanised a normal book by adding the videos of the authors and make it more personalized.

You can bring any of your existing materials – books, posters, manuals – just like we did with this book. You can bring these existing materials to life without having to re-print them! Just imagine how much you would save in terms of cost and environment!

Are you ready to re-imagine your existing paper-based materials?